Lega-lega Dubrovnik promo

Promo material made for Lega-lega Dubrovnik shop launch. In 15th cent. Dubrovnik there was a shortage of stone for buildings. Anyone hoping to enter the city was required to present a block of stone at the gates. The stone was later used to build the Minčeta tower and each stone could tell a story of its owner. In a way, every stone has a name attached to it. Lega-lega flyers were inspired by that story. They were given to random tourist sightseeing the city and we told them if they bring the flyer back to the shop they'll receive a gift. The flyer has a perforated cardboard page where people could write their messages or names and we built our own "wall" inside the shop using every metaphorical stone we received back.

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